ABSTRACT
Sociology is distinctive in showing US how issues at the global level of changing societies and economies interlink with matters relating to the lives and experiences of each one of us. This introduction presents an overview of the key concepts covered in this book. The book provides two examples related to teaching and training issues. The first is a tendency for students and research writers to fail to meet a key challenge that they are told they must face. This is the challenge of choosing and explaining the methodological assumptions which they are making when they are doing their sociology or their organisation-studies work. The second problem is much more specific and concrete. It is a problem of the frequent and astonishing carelessness with which researchers focusing on identity matters use the term 'identity' in their academic writing.
