ABSTRACT
This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book investigates people's consumer psychology. The people are clients from the company perspective and are consumers from each individual's perspective. The book traces that what kind of effect consumer psychology research has on ensuring that Koreans' happy lives through looking at the two issues of politics and life's values. The psychological analysis of consumption phenomenon or consumer behavior in the past was an investigation of the psychological process that is part of people recognizing a product and then purchasing it. It was a result that met the expectation of the psychologists and management scholars who believed that consumers would be logical and reasonable. Today's consumer psychology research is more interested in why a client has more interest in a particular product, how consumers try to show themselves through consuming a particular product, and how the people called the public build their lives.
