ABSTRACT
Companies carefully consider not only the issue of how to win the consumer's mind, but which marketing method to use to convey the products and services that would win the individual consumers' heart. In an era of marketing concept the most distinctly highlighted words are that companies need to agonize over what the consumer truly wants. Targeting means developing and providing products or services for a particular group of consumers. Consumer psychology research is different from conventional marketing method theory or consumer research. Most consumer research usually involves reviews made after product purchase. A representative case of classifying consumers by psychographic criteria, that is, consumer psychological traits, and not through sex, age, or area is Values, Attitudes and Lifestyles (VALS) developed and introduced by the Stanford Research Institute. The consumer and marketing research done from a company's perspective comprehend the individual consumer's thoughts by establishing an interconnection with the company's needs.
