ABSTRACT
Sexual assault prevention programs began to emerge on college campuses in the early 1980s in response to the growing body of literature that showed an alarmingly high number of women were being victimized during their college careers. This chapter reviews program characteristics and methodological factors that have shown to impact the relative effectiveness of prevention programs. It examines how the tactic influences women's guilt and shame associated with self-blame after experiencing an assault. The Men's Project curriculum focuses on small group discussion that allows men the opportunity to explore how gender-role expectations influence their risk for perpetration. The chapter considers evaluation of effectiveness of collegiate prevention programming for sexual assault. The most common outcome used to measure attitude change is participant endorsement of rape myths. Indeed, some program evaluation research conducted with college populations supports the suggestion that an increased reliance on community-level engagement with prevention material may facilitate program effectiveness.
