ABSTRACT
To the students at the University of Capetown South Africa, 6 June 1966, Senator Robert F. Kennedy said:
There is a Chinese curse which says, ‘May he live in interesting times’. Like it or not, we live in interesting times…
(Kennedy, 1966)
Despite serious questions as to the origin of the phrase – that is, that the phrase is more likely to be of Western origin than Chinese (Editor, 2002), the sentiment ‘living in interesting times’ holds true now and will continue to do so for e-retailing.
