ABSTRACT
This chapter explores discursive and material-economic alternatives after engaging with the discursive and material-economic commodification of privacy in informational capitalism and exactly like the preceding line of argumentation. It explores practical and discursive options of privacy de-commodification. The discursive de-commodification strategy of privacy is based on a notion of social privacy which is based on a rejection of abstract and possessive individualism in thinking. A critical dialectical theory of privacy cannot solely claim that social privacy is bound to positive freedom; it also seeks to identify concrete socio-historical circumstances that inhibit positive freedom and autonomy. A potential de-commodification of privacy is also immanent in critical Internet users' attitudes towards privacy and surveillance issues. Critical Internet users anticipate aspects of a social notion of privacy, such as that it demands inter-subjective recognition, social equality, and the opposition to exploitation and alienation.
