ABSTRACT

You can run out of superlatives discussing the career of this award-winning commercial shooter and filmmaker. In the photography world, Grecco has long been recognized for his imaginative celebrity portraits and the energy he infuses into the look of magazine covers and editorial spreads for such publications as Time, Esquire, Maxim, Wired and many more. The same is true of his prolific advertising imagery for a clientele that includes NBC/Universal, GE, Pfizer HBO ESPN. On the fine art front, prestigious galleries—among them, Louis Stern, G. Ray Hawkins, Stephen Cohen, and Fahey Klein—exhibit his innovative, often daring photography. If Michael Grecco has a personal manifesto that steers his career it’s this: “I go out every day,” he declares, “with the intention of breaking visual rules, to create an evocative, cinematic image that inspires.”