ABSTRACT
This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book analyzes and demonstrates the advantages and limitations of the financial models currently used to value brands. Beyond methodological aspects, go further in the analysis of brand value. Understanding the intangible economy see the uses and limitations of financial valuation models for managers. Brands belong to a specific type of economic resource, that of intangible assets. Most of the financial models described in the book, including their shortcomings, can apply to other types of intangible assets: workforce, technology, organizational capital, or relational capital. These assets possess similar characteristics to brands: complexity, network effects, synergies, and non-linear useful economic lives. By respecting the financial logic developed throughout the book, the reader may value these other intangible assets in a similar manner to valuing brands.
