ABSTRACT
People genuinely interested in mentoring are not always the best marketers of their efforts. Many who believe in servant leadership stick with the idea that the best leader makes him or herself an almost invisible support to those he or she is assisting. Good marketing for a mentoring program starts with being clear and being honest about what one is seeking to accomplish and what impact one is having. Participants need to know what is going on in the program, including when and where to show up. Every mentoring organization needs to be able to explain what it does, how it does it, why it does so, and what effect it has. This does not mean investing in a massive strategic plan or devising a whole media campaign. The sentences you say should not be completely different from what the other people in organization say and participants report.
