ABSTRACT
This chapter focuses on the media wealthy or middle class children in India, a significant segment for marketers, commercial children's television channels and journalists. Based on studies of children in Europe, Livingstone proposes that in media-rich contexts 'domestic media have become part of the infrastructure of everyday life'. Economic and social factors play a role in distinguishing children's lives and daily routines within the middle classes. Politics and civic participation take place on a number of levels in middle class Indian children's lives, particularly in their later teens. Illustrating some resilient gender differences within the upper middle classes and particularly when it comes to technology is the case of Avinesh who was 14 on the only occasion we meet in 2013. Avinesh complacent account of his actions suggests the strong likelihood of a form of 'contaminated agency' that thrives through curtailing and restricting that of others.
