The first component of the multidisciplinary framework that organizes our research is a more general study of racism, and deals with assumptions about the ways in which prejudice and racism are reproduced in north-western societies. These assumptions are them­ selves based on a theoretical analysis of the notion of reproduction and on general observations about the nature of ethnic inequality and power relations between minority groups and the dominant, white majority. This analysis provides the societal and institutional macro-context of the reproduction of racism through the mass media.