ABSTRACT
There are a few cities in the US where cycling—for both sport and transportation purposes—takes on a life of its own. This chapter focuses the discussion on factors central to the transportation land use planning environment within metropolitan areas, describing how elements of place and plexus affect development decisions. Firms desire transportation to connect with their suppliers, workers, and customers. If hierarchical firms are so efficient, all business could be done within a single firm, yet many take place in markets. In the franchise model, an entrepreneur or firm comes along, develops a format, and sells the right to franchisees to use that format. Complementors help the firm get about its business and achieve agglomeration economies, even if the complementing firm is in a separate sector. Approaching the concept of firms as operating within a network gives rise to a broader context of the Diamond of Exchange to develop a network analysis of the economy.
