ABSTRACT
In exploring the connections between neuroliberalism and freedom, this chapter focuses on particular attention to the impacts that geographical circumstances have on the construction of norms of freedom within different national contexts. It considers the different forms of impacts that neuroliberal styles of policies have had on debates about and practices of freedom in Netherlands and Singapore. The chapter aims to demonstrate that the different emergent forms of neuroliberalism are not merely a product of different ways of interpreting psychological and behavioural sciences. But are also the outcome of specific geographical, political, economic and cultural traditions and practices. The chapter explores how neuroliberalism is manifest in different nation-state contexts and considered how different degrees of political freedom, autonomy and citizen identity can shape its various forms. The ways in which subjectivity and character might be impacted by neuroliberalism can be shaped by the degree of autonomy, economic freedoms and political culture already in place.
