ABSTRACT
Scientists believe that the zigzags, lines, dots and semi-circles on the walls of caves may very well be the first written communications of prehistoric man, 40,000 years ago (Boden, 2015). Today, social media permits the exchange of ideas in an instant. From the beginning to now, the art and science of communications has always been a matter of skillfully phrasing the perfect message, disseminated to the precise public through the best method possible and at the perfect time.
