This chapter situates the arguments in the context of the urban environment, a context in which digital representations can quickly translate into material practices. By analysing the features of the intersection between people, practices, tools, laws and economics in a spatial account, people are able to recognise the features of practice that produce digital results. The chapter finds a paradoxical situation whereby, through connecting datasets, Semantic Web initiatives detach localised information from the contexts of its creation. By divorcing content from its contexts, the process establishes new contexts in which necessarily political decisions are being made, with far-reaching consequences. The chapter traces how Jerusalem is represented on the Arabic, English and Hebrew versions of Wikipedia, and then on Wiki data, Freebase and Google. When chapter traces the material effects of the cleaning, tweaking and joining of databases according to Semantic Web logics in the case of Google's Knowledge Graph and Wikimedia's Wiki data project, it observes four key trends.