ABSTRACT

The scale of the company at the beginning was that of a closely held corporation, which meant that it was easy to determine who was culturally responsible for the films it released. Executives took over who never felt the excitement of anything except making money and accumulating power, and it was their leader, Rupert Murdoch, who would sell the studio to The Walt Disney Company. William Fox is the subject of several biographies and the recent one by Vanda Krefft is the most authoritative one. In considering all these options he decided to organize the studio's history by examining the various executives' efforts to construct a national and international audience. These efforts became turning points that were often studio-specific, industry-specific, as well as informed by broader historical events. This set the stage for the current period when studios turned attention to a global audience with a counter balance strategy of setting up specialty divisions to cater to groups of viewers.