ABSTRACT
VP of R&D starting his presentation to his firm’s board of directors: Okay. In as far as our middle sudser market goes, there is really not a better product that we can copy in our nation. We’re looking around the world to see if there isn’t one we can copy that, come in and it has great productivity or whatever then we can use that [sic]. Otherwise, we have to either improve on one of the product characteristics, meaning washing power and gentleness, or else try and bring the cost down and compete on that basis. The retail high sudsers, again the competitors meaning Team 2 and Team 3, both have very good products. Our improvement research has brought our 7.5 product in washing power from a 1.5 to a 4.5 as indicated here [in the slide presentation].
