ABSTRACT
Organizations have become extremely proficient at generating data. This mass infusion of data has created unlimited opportunities for building relationships with customers. The Internet has accelerated this data generation as a result of increased Web and social media data streams. Very soon there will be an influx of data produced as a result of the rapid deployment of mobile apps and IoT applications. Currently, organizations do not have a plan nor the capacity to manage the large magnitude of data that will be produced by mobile and IoT applications, much of which will require real-time analysis with automatic response based on the analysis. So not only will organizations have to meet the challenge of managing this new influx of data, they must do so while sustaining and growing relationships with their customers.
