ABSTRACT
The paradox: consumers complain about privacy issues, but, more often than not, they do not opt out, even when provided the choice. Typically, the age group between 18 and 34 only remotely think about privacy-as evidenced by their explosive use of social websites with little thought about the hazards of creating digital trails of themselves and family members. Organizations providing platforms for social interaction attempt to provide privacy protection in limited form and appear to become serious about implementing appropriate privacy containment measures only when pressured by society, government inquiry, or regulation.
