ABSTRACT
The company, Technocom (TC), was created as a separate legal entity as a result of an extensive restructuring of the parent firm, a global high-tech, Global Tech (GT). GT was founded at the beginning of the 1930s and established itself in the international markets during the 1970s and 1980s. TC produces technically sophisticated and highly developed systems and applications for the high-tech industry. TC has a cultural heritage from its days as an internal unit, with a strong focus on technological advancement and sophistication. Most people are occupied with rather advanced technological development tasks which influence broader cultural orientations. They use an investigative model of management that captures the content of the cultural programme and the organizational context in which it takes place. The investigative model of management represents a useful way of addressing the challenge of analysing extensive and complex empirical material since it is constructed around the activities and tasks of the organizational change efforts.
