ABSTRACT
This chapter investigates the ideas and expressions of the cultural change programme, discussing it as a hyperculture a carved-out set of positive-sounding statements about values, often decoupled from everyday-life thinking and practices. Some occupational groups, communicators, consultants, marketing people, branding experts, educators, staff, managers, politicians, government officials, pop-management writers, may to a large degree have less of a reality contact and mostly be engaged in plans, policies, powerpoint presentations, media reports and idealized talk about activities and organizations. The chapter also discusses the cultural work focusing on hyperculture in terms of: post office activities, manufacturing, imitation and conformism, ceremonial talk and ideal fantasy creations. Hyperculture is inspired by certain postmodernists using the term 'hyperreality'. It is about specific acts and activities in which culture is focused. It is typically composed of a set of positive-sounding stated values circulating in the business press, in consultants' standard vocabularies and in many companies' mission and value statements.
