ABSTRACT

Many people have asked what characterises ‘design culture’, and what if anything makes it different from other cultural fields. For decades, anthropologists studying design have paid particular attention to sketching, graphics and patterns, and one version of the origins of design lies in the development of sketching techniques in Europe. This chapter proceeds with a review of some approaches to design culture and how to understand it. Design can be witnessed through a sense of order, because it is the best evidence of human intention and is a sign through which two human minds can recognise one another's presence. More interesting to think about design culture are examples of dystopian conceptual design. The last set of paradigms by which social scientists explore design culture concerns its role in establishing belonging as a very modern phenomenon, connected to contemporaneity, progress, and the most up-to-date industries.