ABSTRACT
In corporate video, sometimes attention is so focused on the message that the aesthetics of cinematography are relegated to a secondary position or disregarded completely. The video producer or director should consider contracting with a director of photography (DP), who can add an artistic patina to imagery that will help to retain the attention and fascination of the viewer. An art director or a set designer can make certain that the scenes are crafted to reflect the visual style of the corporation. A lighting designer or gaffer can create a lighting scheme that complements the efforts of the rest of the artistic team. A graphic artist with experience in motion graphics can maintain the high artistic standards in the post-production process. The company’s image is projected in the videos it produces, so paying attention to aesthetics is crucial.
