ABSTRACT

In 1939, Frank Lloyd Wright had his own version of a futurama touring the USA. The Broadacre City model constructed in 1935 by his workshop at Taliesin West was not nearly as massive as the GM diorama but it presented an equally ambitious and utopian vision of the future. While Broadacre City and Futurama both imagined worlds with personal flying machines, the automobile industry took command of the future. At the 1939 New York World's Fair, however, it was the automobile that stole the show, particularly at the General Motors Pavilion designed by Norman Bel Geddes and Albert Kahn. The Ford Motor Company's contributions to the trajectory are well known, its revolutionary assembly line methods of production had made the Model T relatively affordable and, in many places, a proliferation of automobiles redefined everyday life.