ABSTRACT
In the construction environment, the broad conceptualization of the design function is essential as design impacts on every stage of the production process: safety during construction, constructability, the cost and ease of prefabrication of engineered products, and the reliable achievement of product quality on site. Choosing by advantages (CBA) is a decision-making system that was developed through a collaboration between the United States Forest Service and Utah State University. The main insight that CBA method provides is that decisions should be made on the basis of the differences between the key attributes of potential solutions, rather than on the importance of the specific attributes in any solution. Design quality is about far more than the product or service design and its ability to meet the customer requirements. Quality function deployment is a process for translating the requirements of the customer into language that is clear and definite for the technical design teams.
