ABSTRACT
The previous chapter discussed generations as located in the media landscape, examined how the nature of this media landscapes and its historical and geo-political embedding affects the ways in which cohort-based user patterns develop, and asked how specific generational patterns of use can be discerned. It was shown how different cohorts, differently located in the historical process, develop different ways to relate to the media as technologies and as content, and how this can be analysed in terms of these cohorts being seen as potential generations.
