ABSTRACT
This chapter covers a great deal of theoretical and empirical information. It deals with the language and other rhetorical devices used to convey messages in museums, both from the perspective of the museum, and from the perspective of the visitor. At the same time, providing visitors with communications in the form of labels, or even digital information, that is clear and concise has been shown to be linked to greater amounts of learning conversations. Whereas helping visitors to reflect on the objects or activities through questions that are appropriately aimed at the exhibit or idea can increase holding time as well as elements of conversation related to learning amongst visitors. The free-choice nature and relatively relaxed atmosphere in a museum may help younger visitors engage in learning conversations through more autonomous means. At the same time, the design of exhibits and spaces can lend itself to particular sorts of interactions, especially for some individuals.
