ABSTRACT
In the late autumn of 1988, DePaul University in Chicago was well along its path toward transformation from the "little school under the EI tracks" to its position as the largest Catholic and ninth largest private university in the nation. DePaul had experienced continuous enrollment growth since the 1970s, mostly at its two major campuses in Chicago-the Loop Campus downtown and the Lincoln Park Campus in a neighborhood experiencing gentrification on the city's North Side. Driven by a state-of-the-art enrollment management function, on-campus housing on the Lincoln Park Campus had tripled, with the building crane replacing the Blue Demon as that campus's mascot. However, the university's response to growth on the downtown Loop Campus had been less effective.
