ABSTRACT
Organizational communications involve a target, a channel, and tools, and by understanding the relationships among them we can understand the uses and values of stories. Employees are the targets of internal communications. These are all the initiatives and processes used to keep employees informed. Tools are the concrete objects we use to carry our information, such as memos, other written communications, and phone calls. Certain tools are better suited for some targets and channels than others, but there is a lot of overlap. It is easy to become preoccupied with tools, but they are not the most significant ingredients in our conceptualization of organizational communication. External communications are targeted to customers and to media such as newspapers, magazines, radio, or TV, which carry key messages about a company's products, services, policies, or current status. Partner communications are directed at anyone that is a part of an organization's value chain.
