ABSTRACT
Organizations are very good at reaching some of identifying targets and channels by broadcasting messages. Broadcasts amount to large-scale centralized efforts to push out messages using a variety of tools. The strategy of "push-to-pull-to-push" was introduced to describe how one can spend less time concentrating the efforts on broadcasting signals and more energy tuning in to all of the frequencies around in us in order to deliver more messages with fewer broadcasts, smaller bandwidth, less information, and more impact. Stories were shown to be an essential part of executing this strategy. One of the main objectives for the interviews was to model a style of communication based on mutual storytelling. The process of the interviews and all of the stories shared along the way are in fact more pertinent than the major themes extracted from them. The meat of the interviews comes from the stories shared and not just the bullets summarizing them.
