ABSTRACT
The Instructor's Manual (IM), also known as a Teaching Note, is the least visible section of the case, the bottom two-thirds of the iceberg in the writing process. Despite the fact that most of the users of one's IM will be academics who are teaching their regular classes, one should write their IM with the fledgling user in mind. A case designed for undergraduates will be too simple for most graduate classes, and a case written for graduate students will be too complex for most undergraduate classes. One key to designing a compelling, useful, and marketable case is a clear description of student takeaways, known more widely as Learning Objectives. Some cases are best taught by asking students the discussion questions; other, more complex cases lend themselves to specific teaching strategies and student preparation. Teaching Methods is a broad term that relates to the guidance and tips one will be providing the instructor before teaching their case.
