ABSTRACT
This chapter provides some guidelines for presenting research results. It briefly covers formal reports, executive summaries, the use of charts, and oral briefings. The book explains general guidelines about writing reports, executive summaries, and oral presentations. Making sense of research reports means looking at each component of the research to determine how well it was carried out as well as making sure the questions, measures, design, data, analysis, and conclusions all connect. The body of the report contains more detail but is still written simply and clearly; technical information or detailed analyses are typically placed in an appendix. Researchers working outside of an organizational structure will consider their primary audience as they craft the research report, and it is very likely that those contracting for the research will want to make edits. The major difference between writing for an academic audience and an organizational audience is in the overall format and flow.
