ABSTRACT
This chapter discusses the legal representative that provides counsel and direction on issues related to the topics of intellectual property, product liability, business entity formation and even public policy. Legal and public policy issues are important aspects of product planning and deserve the same. The copyright is a form of legal protection for original works of authorship that is fixed in a tangible. Public policy is a course of action, regulatory measure, law, judicial decision, or funding priority that addresses a contemporary topic. Public policy actions such as new legislation, regulatory agency decisions, media coverage and even public opinion pertaining to a pressing issue can influence and affect a new product's commercial success. Intellectual property is critical in the course of product planning, especially when new technology development is involved and understanding how to protect such intellectual property is essential in order to ensure a competitive advantage.
