ABSTRACT
This chapter presents the different corresponding fields of application of lifestyles. The general lifestyle typologies are often used in the advertising domain. Crask and Reynolds, relying on one Activity, Interests and Opinion (AIO) study of large department store clientele in the United States, also released specific profiles of these shoppers. In France there were few studies that attempted to analyze lifestyles according to shopping habits. Frye and Klein investigated the connection between psychographics and product purchases. According to Plummer, segmentation based on lifestyles has several advantages. He also studied lifestyles of credit card users. Lifestyle analysis makes an important contribution to the understanding of the business environment. A product-specific analysis focuses on a particular aspect of lifestyle, such as a hobby or a pastime, which is incorporated into one's attitude toward and use of a given product. The studies on enterprise styles developed by the Centre for Advanced Communication (CCA) appear to be studies made for specific analysis needs.
