ABSTRACT

We established in Chapter 5 that surviving in the complex, coevolutionary adaptation-selection dynamics of the twenty-first century business environment requires that managers effectively and efficiently maneuver their organizations through continuous cycles of transformational change. These cycles involve discovering, designing, refining, and redesigning myriad sustainable organizational management capabilities in order to meet the increasingly demanding sustainability-oriented environmental capabilities emerging today. As we progress with our discussion of sustainable organizational management, it is critical to understand that ultimately it is the responsibility of the people that make up organizations to develop, use, and continuously change their organizations’ sustainability-based capabilities. After all, the common denominator for all organizations is people. Organizational structures are dynamic networks of people, organizational change requires that people change their behaviors, new technologies and processes are developed and implemented by people, and strategic choices are made by people. In short, successful organizational adaptation is ultimately a function of human behavior.