ABSTRACT
As we saw in Chapter 2, the usual evolution of the globalization of businesses consists of six stages: (1) interrnittent exports, (2) comrnitment to continu ing exports , (3) direct sales through an overseas sales office or marketing subsidiary, (4) the licensing of a foreign firm to produce locally, (5) local production and sales, and (6) total global strategy. During the period 1962-73, most Japanese firms were at either stage two or three, and only a few were at stage four.
