ABSTRACT
While popular cultural stereotypes abound, it is generally assumed that everyone uses the same tools for perception, for memory, and for reasoning. Such an assumption was once held by University of Michigan psychologist Richard Nisbett, Theodore M. Newcomb Distinguished University Professor and co-director of the Culture and Cognition Program. Nisbett observed that many cognitive scientists, much like himself, believed that “all human groups perceive and reason in the same way.”1 Whatever the skin color, nationality, or religion, a logically true statement should hold true. The same should apply when looking at graphic information, that is, everyone should, at least, see the same picture.
