ABSTRACT

Note: Our fictional Sarah Hughes might be you in the distant future. As you read this case, place yourself in Sarah’s shoes and see if you can follow her analysis.

Sarah Hughes had just settled into her new office, small by the usual standards, but highly functional. It was a tough recruiting season. For a while, she feared that the continuing outsourcing of jobs to Asia might drastically limit her job prospects, but she was wrong, and delightfully so. Global Strategy Associates, a newcomer in strategy consultancy services, offered her a nice job, a superb salary plus additional incentives, perks, and benefits, her own office in Palo Alto, and even her own parking space.