ABSTRACT
Imagine yourself as a manager in the near future. You have been asked to identify and understand the key drivers that will shape the global future. The exercise will be
useful for you and your associates in terms of anticipating change, understanding the dynamics that create such change, and positioning a future strategy that capitalizes on the opportunities presented by these future scenarios. Compiled below are two global scenarios based on numerous analyses and extrapolations. Which scenario might become the basis of your future assessment?
