ABSTRACT
Gallup Poll public opinion poll on a political or social topic or issue, as developed by George H. Gallup, an American statistician who specialized in public opinion surveys. The poll became well-known after it predicted correctly the outcome of the 1936 presidential election. Gallup also developed a method of measuring audience interest in news features and advertising. Web site: www .galluppoll.com
Galtung, Johan (1930-) Norwegian analyst of news media and a leader of the global peace movement. Galtung has studied the socio-psychological reasons why certain items receive media attention, while others (just as socially important) do not.
