ABSTRACT
MacBride Commission commission set up by UNESCO in 1978 to assess the impact of Western technology and media on developing countries
MacGuffin in a book, play, or movie, an event that seemingly drives the plot but which later turns out to be unimportant. The term was popularized by director Alfred Hitchcock, who explained it in a 1939 lecture at Columbia University: “In crook stories it is most always the necklace and in spy stories it is most always the papers.”
