ABSTRACT
Said, Edward (1935-2003) important commentator on the cultural politics of the Middle East and the originator of the theory of ORIENTALISM, which claims that Western representations of Middle Eastern peoples and cultures have been constructed in accordance with Western views and are thus often inaccurate or misleading
sales house company that sells advertising space in the media
sales literature leaflets, brochures, and other printed information about a product that can be used by salespeople to promote it
salience meanings in a text that are relevant to specific audiences, but not to others. For example, the Star Trek series of television series and movies has great salience for “ trekkies” (fans) but not necessarily for others.
