ABSTRACT
Yahoo! American Internet service providing a full range of Web services, founded by Jerry Yang and David Filo in 1994. It was originally called “Jerry’s Guide to the World Wide Web,” but was renamed “Yahoo!” The term was derived from Jonathan Swift’s Gulliver’s Travels, where it was defined as someone “rude, unsophisticated, uncouth.” Web site: www .yahoo.com
yellow journalism use of lurid and sensationalized reporting to attract readers and increase circulation. The term was coined in the 1890s to describe the rivalry between two New York papers, the World and the Journal. Some of the techniques used by the two newspapers have actually become permanent features of journalistic presentation, including banner headlines, colored comics, and numerous illustrations.
