Responding to Crises
DOI link for Responding to Crises
Responding to Crises book
On its Web site, the Schwan Food Company makes the following claim as part of its mission statement.
This credo was put to the test in 1994 when the company endured a crisis. Ice cream produced and sold by Schwan had been tainted by salmonella poisoning. Customers were getting sick from eating Schwan products.