ABSTRACT
Larry Prusak, the former executive director of IBM's Institute of Knowledge Management and a leading author and consultant in knowledge management, says that since the beginning of the twenty-first century he has seen,
… stories becoming more valuable, because, slowly but surely, knowledge is increasingly the source of wealth, especially in Western and Asian nations. And if knowledge is a source of wealth, rather than land, labor and capital, or more physical attributes, one of the ways knowledge is configured and transferred is through stories. (Brown et al. 2004, 45)
