ABSTRACT
Go Organic Foods, based in Omaha, Nebraska, is one of the newest package foods companies to jump on the organic bandwagon. Go Organic offers a variety of products that can be found in grocery stores, specialty health food stores, and even some restaurants and other food-service establishments. The best-selling brands in their product line are Go Organic frozen food. The brainchild of founder Robert Sierra, who learned of a method called "flash frozen", where you can maintain all the nutrients in the food even though it is frozen. Mr. Sierra was tremendously excited about the process since he believed that it would solve a larger problem in America, that of obesity. Mr. Sierra left, Carol felt very conflicted. She knows he was passionate about wanting to help people who had a high proclivity for being obese, yet she was looking at other demographic information on frozen food purchasers and organic food buyers that was very different from this information.
