Liz Melton was so excited when she joined Metropolitan Media corporation right out of college. This was a dream come true for Liz. Liz had graduated with an advertising degree from a large state university. She was an assistant in the magazine unit working for New Woman magazine, one of the largest women's service magazines in the country. Through her studies, Liz had become intrigued with the rapidly changing media landscape and wanted to be a part of it. Metropolitan Media was a New York-based media conglomerate that owned magazines, cable properties, and online properties. It was one of the first media companies to recognize that there was a digital revolution in the media world. Donna Carbone boss of Liz appointed her to chair a project committee. Ms. Carbone prided herself that she was the first woman in Metropolitan Media to become an officer of the company.