ABSTRACT
Jim Davis pondered the two resumes that he had before him. This was a crucial hire for his advertising agency, The Davis Group. Two weeks ago, his top account director had left for another job at a competing advertising agency. If that wasn't enough, the largest account that he was working on, Proctor and Bramble (P&B), had said that unless Jim filled the job with a very strong candidate, they would put their account up for review. Due to the nature of the account, Jim also needed someone who had a wide range of experience from package goods to retail. While P&B was a large package goods company, they did a lot of retail promotions. The brands that Jim's agency handled also required that the candidate have experience marketing to women as well as to kids. It was always a challenge for his creative people to deal with the brand managers of P&B.
