ABSTRACT
This chapter discusses the case study of Lisa Blunt, account director of the Barrands Agency, and her advertising management decisions. Britney Spice had been caught with a bag of marijuana in her car after she was stopped for erratic driving at 3 o'clock that morning in Los Angeles. Tim Barrands, founder and president of the Barrands Agency, came into Lisa's office and said that Lisa and Tim need to call their lawyers and begin to cancel Britney's contract with Glam Girl and alert the media team to immediately cancel their ads. They need to be proactive on this issue before the client calls. When Tim left her office, Bobbi Hazeltine, the creative director, came into Lisa's office and said, 'Thank God Glam Girl got caught with some pot. She needed a clear strategy to deal with this situation and call the client with a point of view, but it was not clear what she should do.
