ABSTRACT
This chapter discusses the marketing director of the prospective oil company went the retail branding effort, which twice the level of spending of any other brand in the category. The oil company was to embark on a public policy campaign a branding campaign for their three thousand-store retail brand. The marketing director discusses the need for a public policy campaign. He says the company, which a joint venture between a US company and a Venezuelan company, was now going to be majority owned by the Venezuelan government. The Venezuelan dictator blasted US energy policy and threatened to not sell oil to the United States. The marketing director says he and his US counterparts would run the marketing but that the board of directors of the company would all be from Venezue. He may a point of having all the agencies sign a NDA (non-disclosure agreement) so that if something leaked to the press, his company would sue.
